This picture was taken in autumn 2008. I’d just been selected for a programme in Switzerland, advising on the London Olympic Games. I didn’t own a suit — I borrowed one for the photo. I was full of dreams and completely convinced the world was mine to take.
I grew up in Seville, joined one of the Big Four straight out of university, and felt exactly what I was supposed to feel — direction, pride, momentum. For a while, the formula worked.
Then, six years in, things came apart.
I made what I thought was a smart career move and walked straight into a toxic environment. For the first time in my life I felt genuinely anxious, disconnected, and lost. The kid full of dreams was nowhere to be found.
So I made a decision that scared me: I chased an old dream I’d quietly filed under probably not realistic. I left Spain — the country I love — moved to Manchester, and did my MBA. I started over.
What followed were some of the most formative years of my life. Amsterdam. A houseboat. A dog called Popito. A motorbike through eighteen hundred curves in Thailand. Learning to surf in Cape Town, badly. The ukulele, also badly. Friends from every corner of the world.
On paper, I had made it, I was working as a business manager in the Tech industry (at the ebay group). And yet, quietly, the same question kept coming back. Not the dramatic version. The small one. The Sunday-evening one.
Is this it?
That question eventually led me to coaching — and when I found it, something clicked. Today I work with international professionals who have built impressive careers and are quietly wondering whether they built the right ones.
I’ve been exactly where you are. I know what it feels like to be stuck, scared, and unsure. I also know what becomes possible when you take the step anyway.
The houseboat is gone. Popito is not.
I don’t follow a generic formula. I work with my own methodology — the Northstar Framework — developed over 15 years across finance, consulting, strategy, and tech, and inspired by the Harvard Dark Horse Project, which found that the pursuit of fulfilment leads to excellence, not the other way around.
Every process we build is co-created around you. Part coaching, part mentoring. Honest conversations, practical tools, no jargon.
I’ve been recognised as one of the top career coaches in Amsterdam and part of the D2 Collective’s top coaches of 2024 — though the recognition I care most about comes from clients who finally know which direction they’re heading.
I don’t believe in perfect careers or linear paths. I believe in paying attention to what matters, taking small steps, and building something that feels right for you — not just on paper, but in real life.
Imperfect steps forward beat waiting for the right moment. Always. Clarity doesn’t arrive before the move — it arrives because of it.
You don’t need to know exactly where you’re going. You need a compass and the courage to start moving. A great career is not a fixed endpoint — it’s a road trip with a general direction, unexpected turns, and scenery you couldn’t have planned for.
The work should feel meaningful. The process should have some lightness in it. If it doesn’t, we’re doing something wrong. Fun at work is not a luxury — it’s actually one of the best performance tools there is.
I’m not here to hand you the answers. I’m here to help you find them — and to back yourself enough to act on them. You are the captain. My job is to help you remember that.
Over the years, my work has been recognised by industry platforms and communities. Not because of titles, but because of the real impact on the people I work with.
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