NorthStar Business is designed for people at a pivotal moment — ready to build something real but unsure where to start or how to sustain it.
Professionals ready to start their own business but feeling overwhelmed by where to begin.
Early-stage founders who are figuring it out solo and need structure and a sounding board.
Partners who need alignment on vision, roles, and decision-making before they go further.
Experts with momentum who are ready to turn their side project into something sustainable and real.
90 minutes each, fully focused on your business.
From vision to first clients and beyond.
Define your core purpose to guide your business future.
Align your brand with personal values for authentic identity.
Identify real market needs based on evidence, not assumptions.
Create an irresistible offer that effectively solves identified problems.
Attract your first paying clients and ensure business sustainability.
Vision, Values & Alignment: Define your business vision and the values that guide every decision. Align co-founders on roles and risk tolerance.
Problem Definition & Research: Identify exactly who you’re serving. Validate what they’d pay for through structured interviews and real market insight.
Offer Design Based on Evidence: Build a clear, testable offer with strong value proposition and realistic pricing — without perfection paralysis.
Sales, Storytelling & First Clients: Develop outreach strategies, conversation frameworks, and a compelling pitch to land your first paying clients.
Testing, Iteration & Learning: Launch small and fast. Collect feedback, iterate intelligently, and let momentum replace guesswork.
Mindset, Sustainability & Accountability: Manage doubt and imposter syndrome. Build habits and systems so progress sticks — and so you enjoy the journey.
You’ll have momentum, clarity, and sustainability — and a business you can genuinely enjoy running.
Co-founder alignment where needed. A system to sustain progress long term. Confidence rooted in structure, evidence, and mindset.
A short, no-pressure conversation to explore whether NorthStar Business is the right fit for you. We’ll look at where you are, where you want to go, and how to close that gap — intelligently.
After being laid off from my role as a Tech Lead, I found myself at a crossroads. What felt like a setback became an opportunity, but I needed clarity and direction to move forward. Working with Enrique was a turning point.
He helped me reframe the layoff, slow down, and think strategically instead of reacting out of fear. Together, we clarified what I truly wanted and turned big ideas into a concrete, actionable plan. His structure, sharp questions, and honest feedback kept me focused and moving forward.
The accountability was invaluable. Each session pushed me to take consistent action and iterate quickly. Whenever doubts appeared, Enrique helped me regain perspective and confidence.
Thanks to our work together, I built my own video game studio,re- launched a YouTube channel, and created my first course. What started as an unexpected job loss is now a business I genuinely believe in.
If you are navigating a layoff or considering building something of your own, I highly recommend working with Enrique and North Star Career Coaching. He helps you turn uncertainty into clear direction and real momentum.
Working on my own project meant that I could be caught up with my own thoughts. Friends and family can only listen and sympathise so much.
Working with Enrique meant a more structured approach. He helps me to take an outside perspective on the project. His insights help fine tune my own thinking with clarity and focus on the most important aspects. Not only that but the conversation sparks ideas that might not have materialised otherwise.
For a solo dev, there are a myriad of things that vie for your attention. Not all of them are equally valuable or important. Even with a system in place, having a coach who truly knows his stuff, means you get guidance you didn’t know you needed.
Especially a solo dev or entrepreneur but also for teams, having such a knowledgeable coach means you have more time and breathing room for the day to day work that you probably want to be focussing on anyway.
Before I started coaching with Enrique, I was in a fuzzy moment in my career. I had many ideas and interests, but I did not have clear goals or a clear sense of where to focus my time and energy. That uncertainty made it difficult to move forward with confidence or decide on the next steps in my professional path.
During the coaching, several things changed for me. On a personal level, I discovered which parts of my career truly engage me and make me happier, and where I can bring the best of myself. On the business side, Enrique helped me a lot with my project. We worked on building a solid and realistic plan, with guidance on business development and on what really matters in the early stages. The action items after each session helped me keep moving forward. He was also very helpful when I had to think through an important career decision and choose my next step.
Now I feel much more clarity and direction, both in my career and in my business project.
I would definitely recommend working with Enrique. I really like the workshop and meeting formats. He is very smart and easy to talk to, with a good sense of humor. He also has a strong network in Amsterdam and a very honest understanding of technology and building ventures.
