Last week, I had the pleasure of speaking at the D2 collective on how to ‘Build a Network that works for you’ —a topic I’ve had a love-hate relationship with for years. On one hand, the classic «What do you do?» in a room full of strangers always felt transactional. On the other, staying isolated at my desk never led to real opportunities.
So, I reframed it: Networking, for me, is not about impressing people—it’s about connecting on a human level. Here 5 things I’ve learned in the last years:
1. People Want to Help
I used to be surprised by how many people—sometimes complete strangers—were willing to help. The key? Be honest and genuine in your approach.
2. Be Bold & Meet Your Heroes
Networking isn’t just for suits in a conference room. Reach out to the people you admire, whether they’re leaders in your industry, a book author or the CEO of your company. A great challenge: Choose two people today—on LinkedIn or within your company—and start a conversation!
3. It’s Not a Transaction—Plant Seeds
Networking is a long game. It doesn’t work if you expect an immediate job offer or sale. I focus on connecting naturally—sending a thoughtful note, finding common ground, and following up over time.
4. Be Gentle with Yourself
Even for extroverts, networking takes energy. There’s no one-size-fits-all approach—experiment and find what works for you. Maybe you prefer smaller groups, one-on-one chats, or structured events. Make it enjoyable so you’ll want to do it again!
5. Authenticity Wins
At the start of any conversation, I introduce myself as Enrique—not just my job title. I get curious about the other person (Are they new in town? What hobbies do they have?). This helps me find great, like-minded people while also filtering out those only interested in a transactional exchange.
Networking doesn’t have to be awkward or draining. Approach it with curiosity, kindness, and a long-term mindset, and you’ll be surprised by the doors that open. 🚪
